BETTER COPY. BETTER BRANDING.

YOU WORKED HARD TO CREATE YOUR BRAND; NOW IT’S TIME TO GIVE IT A VOICE. 

With a unique story + compelling marketing, your voice is sure to be heard. Here’s a brief look at how we’ll do it:

DEFINE YOUR AUDIENCE.
WHO IS YOUR CONSUMER?

Defining your brand’s audience is critical to your approach and success. Why? Because knowing your consumers, what they like and what makes them tick, allows you to pinpoint and deliver a brand message tailored to their specific needs and desires. And who doesn’t look smoking hot in a perfectly tailored suit? Am I right?   

See, when you seek to reach “everybody,” you lose what makes you and your target audience unique. So who are you anyway? 

ESTABLISH IDENTITY + VOICE. 
WHO ARE YOU?

Set yourself apart from the rest. The great word physician Dr. Seuss said, “Why fit in when you were born to stand out?” Amen, Dr. Seuss! Sure, there may be other businesses out there that sell a similar product or seek to raise awareness for the same cause. Heck, there may be 20. The great news, however, is that yours is different. So what exactly makes your brand stand out? What makes your product better? What do you offer that others cannot

VOICE ESTABLISHES A PERSONALITY FOR YOUR BRAND THAT ATTRACTS THE VERY PEOPLE YOU SET OUT TO PERSUADE. SO TELL THEM WHO YOU ARE.

AND FOR CRYING OUT LOUD, BE YOURSELF.

BE CONSISTENT. STAY RELEVANT.

Starbucks is not the best coffee I’ve ever had in my life, but what keeps Starbucks pouring the brew and filling the register year after year is consistency. Whether you’re in New York City or Singapore, your precious PSL (pumpkin spice latte) will taste just like the one you sipped last week while paddling the French Riviera (You sure do get around, don’t you?). 

Your brand voice must also maintain consistency. If your company has a quirky, playful logo and tagline, then your collateral must be an extension of that personality: print ads, videos, newsletters, sales flyers, social media outlets, etc. work best when unified in voice. 

Finally, stay relevant. Your audience may be teenagers today, but in 10 years, they will be adults establishing their careers, starting families, and paying mortgages. Will these adults still be on your radar, or will you continue to speak to the teenage demographic regardless of the decade?

EITHER WAY, YOU WILL NEED TO ADAPT YOUR APPROACH, BEING EVER MINDFUL OF YOUR EVOLVING AUDIENCE. 
Brand Messaging Caitlin Riley
COPYWRITING + BRAND MESSAGING
SERVICES BY JESS GLEBE DESIGN + CAITLIN RILEY:


Brand Name + Tagline Generation

Development of Brand Voice,
Content + Messaging

Marketing + Advertising Strategies

Writing, Proofreading + Editing
of Marketing Collateral, including:  
  • Social Media Content
  • Blog Content
  • Website Copy
  • Video Scripts
  • Brochure Copy
  • Sales Pieces
  • Internal + Client Presentations
  • Packaging + Labels

CASE STUDY

State Street Honey