macOlicious

Los Angeles-based singer/songwriter and entrepreneur, Kelly Chapman runs a macaroni and cheese food truck like no other. For a small fee, Kelly will sing to her patrons on-the-spot so they can enjoy their soul food with one-of-a-kind sound. Kelly came to me looking for a brand identity that was playful, classy, and memorable. The following includes both presented options as well as Kelly's final selection for the mark that was perfect for her. 

DELIVERABLES
Logo & Brand Identity
Business Cards
Frequent Eater Cards
Packaging Labels
Food Truck Design
Menu Design
Website Design

Presented Logo Option (Unused)

Presented Logo Option (Unused)

Presented Logo/Food Truck Design (Unused)

Presented Logo/Food Truck Design (Unused)

Presented Logo Option on Napkin (Unused)

Presented Logo Option on Napkin (Unused)


Selected macOlicious identity and collateral

 

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